Marketing

Bluesky chases Reddit’s formula: With users dwindling, it trades the public feed for niche forums and video in a crowded field.

InMobi and Scope3 have launched a sell-side AI agent, unlocking autonomous media buying across the mobile ecosystem.

Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.

In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.

Local curation slashes publisher returns to 8% and fuels a 120-store expansion.

Security, reputation, and fees outrank mobile UX when choosing a bank, lifting BofA and Chase.

Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.

Google AI Overviews remake the funnel: As post-purchase queries top 94%, brands should treat help docs as prime search real estate.

Google adds AI opt-out: UK regulators prompt a toggle letting publishers skip AI Overviews without hurting non-AI search rankings.

Meta widens teen guardrails: Global safety rollout and content caps aim to address legal blows and calm wary regulators.

X debuts React with Video: Vertical responses invite brand tie-ins through creators, yet declining US reach and trust issues temper marketer enthusiasm.

Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS.

Low-key rollouts aim to dodge backlash without abandoning inclusivity.