Companies ranging from E.l.f. to Kroger are trimming prices to keep shoppers spending.
Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.
The coffee chain’s scarce shelf space boosts brand cachet and lifts sales across channels.
AI Overviews remake retail search: Beauty AIO presence rates jumped from 14.5% to 72.3% Q3 to Q4, spurring brands to optimize for zero-click visibility.
85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.
Brands’ social missteps could hurt ROI: Consumers want human content and service, while marketers double down on genAI content and automation.
Spotify reimagines podcast discovery: AI personalization and creator tools link listener intent to stronger revenue paths.
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.
Walmart’s ad engine revs higher: Revenues jump 37% as digital, in-store, and CTV knit commerce and media into one buy.
Cheap fuel, faster delivery, and cleaner labels deepen ties with squeezed shoppers.
CEO Greg Foran moves to blunt Walmart, Amazon, and Aldi in a value war.
Performance marketing is buzzier than ever: Google’s latest attribution partnership is a reflection of a tightening economy for consumers and brands.
Brand safety gets costlier in EU: Scam ads near legit buys risk reputational damage—and CMOs may demand tougher controls.
Branches drive account openings, prompting banks to retain and build their footprint.
A recent analysis highlights a widening growth gap between credit union leaders and their smaller competitors.
Meta builds creator cadence: New planner and bulk Reels tools steer creators toward steady, original output at scale.
Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.