Few global events command this level of attention, which is why companies are investing heavily.
A Subway tie-in challenges DoorDash, and echoes an Amazon misstep.
Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS.
Taco Bell's app reached 17.2 million US unique visitors in March 2026, up from 14.8 million a year earlier and overtaking Domino's as the second most-visited fast food app behind McDonald's, according to a May 2026 Comscore report.
With 71% of Canadians cutting back on US brands, localization will make or break it.
Media, events, and LTO buzz double brand recall as revenues climb 31%.
Iran conflict and weak sentiment curb visits, making value menus the main draw.
DoorDash and Uber post brisk order gains as consumers pay up for ease.
Value menu, beverage push, and nostalgia plays seek to capture constrained consumers.
Brands broadening their appeal outperform, but lower-income exposure is becoming a bigger risk.
Traffic rebounds and guidance rises, though margin and China risks persist.
A new tie-up with Anthropic gets Amex closer to younger consumers using AI for dining discovery.
Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.
The company’s new beta app aims to meet Gen Z at the moment of inspiration.
Geopolitics and high travel costs curb international bookings, dimming expected retail gains.
Value-priced beverages challenge rivals like Dutch Bros and Starbucks while boosting store visits.
Sub-$3 deals and premium burgers target both price-sensitive and affluent customers.
The fast-food operator will hire up to 60,000 workers to lock in gains and try to establish itself as the top burger chain.
The company’s latest campaign spotlights chains as dining demand cools.
Most members join for discounts and freebies, not status perks—and value drives repeat visits.