CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.
Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
Gen Z ditches discs but won’t wed a streamer: Young viewers skip physical media, yet bounce between platforms for must-see titles.
Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.
Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.
YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.
WBD adds AI to calm merger jitters: Unified metrics and contextual creative tools promise relevance as deal questions linger.
Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.
Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.
Ad tiers power streaming’s next act: Nearly half of US SVOD accounts are ad supported, tying platforms’ future to ad performance as much as subscriptions.
Prime Video blends binge and buy: New Clips turn casual scrolling into instant transactions on mobile.
Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
Disney’s results show consumers are still spending: The company’s high-demand streaming services are keeping viewers on board despite economic shocks.
Flat budgets and rising content demands leave B2B teams churning out video while marketing—and ROI—risk lagging behind.
Paramount Skydance leans on streaming: Q1 revenues rose 2% as Paramount+ climbed 17%, offsetting TV declines and bolstering its WBD merger pitch.
70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.
Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.