Cloudflare challenges Google: New crawler defaults give publishers more control over AI scraping and could prompt Google to split search and AI crawling.
Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.
ActiveCampaign makes martech more autonomous: Its Google Ads tool shows how AI is moving from assistant to hands-on campaign builder.
38.2% of US digital shoppers have not used a retail AI chatbot and aren't interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky, according to a May survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.
The anniversary sale emphasizes experiences over endless promotions.
Lower-cost business and first-class fares aim to capture new demand.
The engaging format has enticed nearly 2 in 5 shoppers to make a purchase.
Travel AI earns trust, but only before checkout: Platforms use AI for planning and support while keeping booking in human-led territory.
Meta expands AI creation: Muse Image could strengthen Meta’s AI moat and help advertisers streamline social content creation.
AI search rewrites visibility: Search rankings don't predict AI visibility, making third-party coverage and user communities more important.
A growing number of advertisers are finding success by targeting a moment traditional advertising ignores: the seconds immediately after a purchase is complete. Rather than interrupting consumers during their browsing journey, these brands are rethinking when and how to engage. "When you create first-party data with the buying mindset, with this capability of engagement, you have a really amazing opportunity to show up to a consumer and offer a reward or an acquisition event that's actually gonna feel like it's a gift post-checkout," said Callum Donnelly, senior vice president of strategic key accounts at Rokt, on a recent episode of "Behind the Numbers." Here are three reasons why the post-purchase moment delivers superior results for advertisers.
Broad discounts and presidential attention amplify its value narrative.
Costco’s merchandising and value resonate with a new generation.
Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.
Consumers silently churn: Most Asia-Pacific shoppers quietly leave brands after trust breaks, making social sentiment a weak gauge of user satisfaction.
A big bank-Fiserv deal could strengthen bank loyalty programs while renewing debate over who gains from higher fees.
Smaller luxuries help brands court Gen Alpha without diluting their cachet.
Many Americans doubt they'll achieve financial independence, making proactive planning a key way for banks to earn trust.
Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.