Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.
40% of US adults say "high protein" labels are most likely to drive grocery purchases, beating "all natural" (38%), "low sugar" (35%), and every other claim, according to a December 2025 survey from Zappi.
The home furnishings category generates hundreds of billions of dollars annually, yet the shopping experience remains frustratingly complex for most consumers. Nearly every shopper reports feeling overwhelmed by options, with the average furniture purchase taking weeks and requiring dozens of open browser tabs before a final decision.
Commerce media spending is projected to surpass $80 billion in the US this year, according to EMARKETER’s forecast, but not every network is winning buyers’ trust equally. “Trust is earned campaign by campaign, and even the earned have to keep earning it," said Rob Rubin, head of EMARKETER Advisory, at EMARKETER’s Ad Buyer Strategies Summit. He shared findings from a new survey of 231 senior ad buyers collectively responsible for more than $8 billion in commerce media spend.
War fallout drags retail and factory output below forecasts.
The retailer is buying Everlane to diversify its revenues, but that may not fix its perception problem.
Consumers uneasy about credit card bills turn to installments as a budgeting backstop.
Weak crowd controls turn $400 Audemars Piguet collab into a global PR disaster.
Shoppers seek payback on IEEPA price hikes, testing marketplace transparency.
On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
78% of Americans plan to take a trip—up from 61% last year—as consumers shrug off rising prices.
December order value declines in several retail sectors, suggesting marketers should lean into intent and value messaging.
Flat customer satisfaction scores and rising prices force brands to deliver simpler, instant rewards.
Higher earners outpace others in private label adoption.
Flexible installments and expanded rewards can help small businesses navigate rising costs
Delinquencies trended down, but flat acquisitions suggest wary or boxed-out consumers from credit.
OpenAI-Apple alliance frays over control of AI layer: Legal tension shows model makers and device giants are jockeying for the user gateway.