Smart home devices have started to reach the mainstream. While security remains the core, categories like lighting and utility are bringing device interoperability to a growing number of households.
Diners are favoring fast-casual and full-service restaurants that deliver better quality, convenience, or experience.
Rather than relying on discounts alone, the limited Pasta Pass creates attention that extends well beyond its sales.
AI users seek direct answers: Answers to specific questions are AI's top search use case, making authoritative content as important as clicks.
Highlighting the inefficiencies of cross-border payments, Circle strengthens its brand through the absurd.
Event enthusiasm lifts spending despite inflation and budget pressures.
Brands find big opportunities with Gen X and baby boomers.
Almost half (44%) use AI, but limited training and low confidence keep most nurses double-checking outputs, reducing time savings from the tech.
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
States move to challenge Paramount: Twelve states seek to block Paramount’s WBD acquisition, leaving advertisers in limbo over 2027 media buying.
Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. "It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users."
OpenAI’s partner list gets messy: Apple’s suit adds another public dispute as OpenAI courts brands, users, and IPO investors.
Meta starts charging for AI: Paid tiers for users and developers could make AI a new revenue pillar for Meta and a bigger part of marketers' tech budgets.
AI exposes CX gaps: AI pays off across use cases, but weak escalation and bot transparency threaten brand trust.
This sponsored video from Uber Advertising dives into key lessons for from this year’s Cannes Lions.
Identity resolution is becoming standard practice for marketers. More than 90% of survey respondents use identifiers, and more than half (54.5%) say they sometimes, often, or almost always work with multiple third-party identifiers, according to a March 2026 survey of 112 US-based agency and marketing professionals by EMARKETER and Acxiom. Eight in 10 respondents say identity resolution has improved marketing ROI. Personalization tops the list of benefits, with 40.2% reporting measurable gains, followed by attribution and measurement (32.1%) and media efficiency (28.6%). This helps explain why 60.7% of marketers expect to increase investment in identity resolution over the next two years.
Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.
Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.
At $184, the mattress industry's cost per action towers roughly 9x above the next-priciest category, home & garden at $20, according to a March report from impact.com.
Without upfront cost estimates and early financial guidance, patients are making tough financial trade-offs.