Wegovy pill's lead over Foundayo signals drug marketers need to build consumer and healthcare provider brand awareness before launch.
Podcast hosts earn trust as advertisers invest: Podcast ads gain appeal as host credibility drives purchases, prompting brands to increase spending.
Paramount merger hits hurdles: Paramount’s WBD deal draws new lawsuits, leaving advertisers planning for both a merger and a standalone future.
Telemundo leads Spanish-language World Cup viewership: Spanish-language audiences can’t be ignored but require specific ad strategies.
PubMatic and Zynga open gaming reach: AI workflows and first-party data help brands tap engaged mobile players with less buying friction.
Dentsu gives AI agents structure: dentsu.Connect 4.0 helps CMOs scale their AI workflows without replacing existing martech stacks.
Details emerge on OpenAI’s hardware: An AI smart home device could add more conversational AI opportunities and deepen users’ ChatGPT relationships.
Canva keeps marketers inside its suite: Code 2.0 ties AI app-building to brand kits, templates, and campaign workflows.
Rather than creating an out-of-home (OOH) campaign designed to generate social media buzz, travel app Skyscanner did the reverse: It turned an already-viral TikTok moment into a real-world brand experience. The company recently installed a billboard in the baggage claim area of San Juan's Luis Muñoz Marín International Airport, riffing on the viral "First time in San Juan, mi hijo?" audio created by Pittsburgh comedian Bill Stiteler (@saxboybilly18), which continues to soundtrack vacation videos, travel recaps and Puerto Rico getaways across TikTok. The billboard greets arriving visitors with the message: "First time in San Juan, mi hijo? Next time, compare flights and save 30% on average."
YouTube passes Spotify in UK podcasts: The margin is small, but the change makes video harder for brands to treat as optional.
Amazon Prime membership fell to 54% of US adults in June 2025 before rebounding to 64% by May 2026, keeping it the most widely held retail membership by a wide margin, according to a June report from Bizrate Insights and EMARKETER.
Data-driven expansion and service-led experiences show why physical retail still matters in menswear.
Health advice is the No. 1 reason consumers turn to AI for guidance, putting greater pressure on physicians to correct inaccurate information.
Lower energy prices mask stubborn costs for gas, groceries, and other essentials.
Mexico marks a high-profile expansion, though Canada and Europe may offer a smoother path than competing with authentic local cuisine.
Native integration brings on-demand delivery to thousands of merchants.
Ingredient removals and limited public details could shape consumer perceptions before investigators reach conclusions.
Issuers should design products around value and essentials as consumers demonstrate resilience
Ohio’s biggest credit union emphasizes advocacy over product pitches.
Agentic AI beat static allocation models in tests, providing a glimpse into the future of banking AI.