Advisor-led inheritance planning can replace guesswork, deepen client ties, and help retain transferred wealth.
Kalshi leans into culture for discovery and reach: Its culture-led campaigns show emerging brands can earn attention without product education.
Its prediction market now covers FDA approvals and trials, adding a new signal that could sway biotech valuations and trial participation.
The decline mostly reflects pullbacks in diabetes and blood disorder advertising, not a broad retreat from linear TV advertising.
Healthcare providers and marketers in the UK should help teens build healthier habits ahead of social media bans and curfews.
Brands can gain exposure during high-value sports events without paying steep prices for traditional airtime. This was how Guess Fragrances used data and digital savvy to reach US-based NFL fans during last season’s playoffs. Disney’s asking price for a 30-second Super Bowl ad to run during next year's game is $10 million, per Variety. Meanwhile, sports fans are turning to second screens while watching live sports, creating an opportunity for lower-cost impressions. Nearly 6 in 10 (59%) World Cup fans said they would be watching second screens for FIFA World Cup 2026, per a July 2025 ThinkNow Research survey.
Publicis’ Q2 redraws the agency playbook: Strong results suggest integrated AI, data, media, and measurement are the edge in winning clients.
Apple Maps ads are coming to the US and Canada: Retail and hospitality brands may benefit as Apple blocks fraud-prone categories.
56% of millennials listen to digital audio daily, the highest share of any generation and well ahead of Gen Z's 47%, according to an April report from The Harris Poll and EMARKETER.
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.
AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.
Fewer buyers and more borrower stress make grants, buydowns, and servicing key differentiators.
Richemont posts standout growth as consumers favor investment-worthy pieces.
Inflation pushes shoppers toward Walmart and dollar stores.
Restricting affiliates’ use of AI may protect credibility but limit exposure.
Amazon Prime Day 2026 set record sales, but the headline number hides a value shift: shoppers spent less per household, leaned into everyday essentials, and grew harder to satisfy. Amazon's first members-only same-day grocery Prime Day, and its widening membership lead, reshaped the event. Analysts read the results as a bellwether for the holiday season. This FAQ covers what Prime Day is, how the 2026 event actually performed, what shoppers bought, and how brands and rival retailers should respond.
AI steers purchase decisions: Consumers use AI to vet products before buying and heed its advice, making complete product information critical for brands.
The Bieber capsule reinforces Gap's denim heritage, betting product credibility can outlast viral controversy.
Commerce media is becoming less about individual channels and more about creating connected customer experiences. Brands are increasingly combining offsite and onsite media to build awareness, drive consideration, and convert shoppers.
A successful takeover could reorder the balance of power for digital wallets and agentic commerce.