OpenAI experiments with feed ads: Beta tool converts retail catalogs into ChatGPT ads, linking spend to intent-driven chats.
Troubled user experience dogged the platform, but helpful tabs and new features could streamline the app.
Both Google Pay and the BNPL firms may get a lift from AI- and installment-eager Gen Zers.
Shipping stress nears pandemic highs as fuel spikes squeeze profits and dent demand.
Traffic rises across formats as young shoppers seek social hubs and in-store discovery.
A direct mail expert identifies optimization opportunities for banks’ direct mail programs.
They’re deploying agentic AI with the help of fintech partnerships.
Banks that meet customers where they are can boost satisfaction and loyalty.
Yet many consumers still engage with their content, pushing marketers to ensure their influencer partners have credibility.
Telehealth firms switching from compounded to brand-name GLP-1s must offer stronger patient support and expand into other high-demand treatments, like hormone therapies.
The medical society is proposing policies around bans, labels, and consent rules as fake physicians erode trust and risk patient harm.
Ad tiers power streaming’s next act: Nearly half of US SVOD accounts are ad supported, tying platforms’ future to ad performance as much as subscriptions.
Prime Video blends binge and buy: New Clips turn casual scrolling into instant transactions on mobile.
Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.
Retail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty.
The company’s agentic commerce expansion underscores diverging adoption trends in the US and China.
Lower prices lift sales and share, even as store openings and other pressures weigh on margins.
63% say they’ve stopped buying, even as discovery power stays strong.
AI product links go mainstream: Nearly 30% of users turn to AI for links, making discovery a cross-generational entry point.