Best Buy's latest campaign, “Believing is Seeing,” tackles a challenge many marketers of emerging technology face: Some products simply don't translate through a screen. Through TV, creators, partnerships, and in-store experiences, the campaign aims to bring RGB LED technology to life.
Google is still the anchor as local search fragments: AI and social add discovery paths, but consumers return to Google for verification.
Grocers are lowering prices to keep shoppers, yet CPG results suggest discounts alone won’t revive demand.
Hong Kong approval sets the stage for a public debut this year after lengthy delays.
Hasbro targets adult hobbyists with affordable floral kits and social-first merchandising to encourage repeat purchases.
It now controls its USDC reserves and can rely less on third parties, boosting Circle’s competitiveness.
5G-Advanced gives luxury brands an edge in UAE: Du’s network can reduce mobile friction where premium shopping journeys happen.
A wrap-up of the most popular payment stories so far this year.
Amex’s Fanatics events show how experiential sports rewards can give issuers a competitive edge.
The rule will face stiff resistance from the industry, which could revive APR hike threats to offset lost revenues.
Women expect more access and easier navigation of what’s already available.
Working with the Mavericks can reward customers and build ties beyond brand visibility.
Regions adds personalized insights that turn transaction data into timely, in-app coaching.
This reflects healthcare’s broader expansion into sports marketing as brands seek to connect with younger, diverse audiences.
Story-driven integrations extend from the screen to shoppers’ carts.
Disney+ eyes free streaming: A no-cost tier could draw more viewers, challenge YouTube's lead, and broaden Disney's ad-supported reach.
Live sports reward streamers with user acquisition: Exclusive events create can't-miss moments that offer engagement and advertising opportunities.
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
EU regulators challenge Meta’s app designs: Meta may have to redesign “addictive” social media features, testing ad performance and platform mechanics.
41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners, according to a March 2026 survey from The Harris Poll and EMARKETER.