Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.
In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.
P&G and American Eagle tap its network as Amazon mirrors the AWS playbook in logistics.
Repetitive buys fuel usage, yet most shoppers remain unconvinced about the need for AI tools.
With DEI mentions plummeting, Apple reinforces its identity—and dares rivals to follow.
Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.
"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
The group's strong preference for in-store experiences challenges digital-first playbooks.
Fast-growing insurgents are outperforming the rest of the market with higher protein content and better-for-you claims.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
Growing superprime and subprime shares hollow out the middle tier—and payment products are following suit.
Holding deposits would let Shopify expand popular embedded lending services to SMBs.
Travel and food delivery merchants are particularly susceptible to installment-based decision-making.
Expanded layoffs fund shift from department stores to digital and specialty retail.
"One of the biggest disconnects in our industry today is that commerce media has shoppers experience a certain single, continuous omnichannel journey," said Guthrie Collin, vice president of product at Roundel, during the Interactive Advertising Bureau's (IAB) recent Connected Commerce event. "But in our world, media, data, technology, measurement systems, we think of them, and they still operate in quite a fragmented way."
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.