AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
Local assortments and store upgrades seek to capture more wallet share.
Value menu, beverage push, and nostalgia plays seek to capture constrained consumers.
Thoughtful follow-ups from store associates strengthen customer retention and boost lifetime value.
Oil above $100 raises input costs, forcing brands to juggle pricing and share.
They see stablecoin rails as the future, with added services like marketing lifting revenues
The systems measuring behavior record steady progression, but people don’t always move in straight lines. As customer activity becomes more fragmented, the gap between measured growth and reality is getting harder to ignore.
It continues to lean into crypto, agentic solutions—even as consumer adoption stalls.
The Walmart-backed fintech is expanding crypto use cases in the app.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.
Amazon turns shopping into a live AI conversation: Real-time answers reduce scrolling but risk flattening brand voice in summarized speech.
Amazon’s AI ad engine: Q1 ad sales rose 24% to $17.2 billion as automation and first-party data power full-funnel buys.
Brands broadening their appeal outperform, but lower-income exposure is becoming a bigger risk.
Earlier event bolsters Q2 outlook as delivery speed and ads fuel growth.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
Import-heavy brands gain breathing room, though uncertainty limits lasting upside.