Rising AI adoption among younger consumers for mental health and emotional support makes safe chatbot design table stakes, especially as lawsuits mount.
63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.
Trust in AI has room to grow as banks look to it to offer financial information and advice.
Retailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.
From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.
Lean teams deliver cheaper, faster AI as investors demand returns.
CNN tests AI agents to trade ads, aiming to control pricing and prove ad muscle ahead of a Paramount tie-up.
A new blueprint pitches wealth funds, robot taxes, and four-day work weeks to recast the company as a public-interest ally.
Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.
This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.
This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.
The AI leader snapped up a tech talk show as a strategic platform to encourage discourse and “constructive conversations” about AI.
It balances UGC trust with monetization, embedding brands into conversations to rival social competitors for intent-rich engagement.
NoVoice and DarkSword exploits reveal unpatched phones open doors to hackers and corporate breaches.
Around half of Americans are turning to the AI tool for clarity on test results and a second opinion, but still default to doctors for prescription questions and image analysis.
No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.
ChatGPT ads could open up in a second window via a partnership with Smartly
An acquisition could speed Amazon Leo's satellite deployment, expanding ad reach in rural and travel markets.
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.
Ad tiers and price hikes drive revenues, but churn and subscription fatigue challenge platforms and marketers.