One-third of US viewers would watch twice the ads for lower fees as churn and cycling muddy scale.
They start health condition and treatment queries via search engines most often, but rely on journals to verify information, revealing a gap between use and credibility.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?
Banks are at severe risk of losing customer engagement to general-purpose AI tools.
New AI models pose a systemic threat to financial institutions.
In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
New payout model shifts money toward original creators, which could boost quality but reduce volume as X rebuilds ad value.
Enterprise leaders gravitate to Anthropic while OpenAI’s focus draws scrutiny.
Marketers must optimize for both as chatbots win for nuanced responses but search rules in high-intent moments.
The partnership unifies data, AI, and cloud, giving Publicis AI roadmap access and Microsoft a rich marketing data edge.
In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.
A foundational shift in technology is pushing big decisions for banks.
It remains to be seen if these more sophisticated bots can compete with general-purpose AI tools.
OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.
GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.
With costs driving churn, streaming platforms are leaning on existing users over new subs—risking fatigue.
Record-high podcast earnings open an opportunity for partnership integrations that drive value.