The retailer is front and center in NBCU’s latest shoppable TV experiment.
Outlays are set to increase 11.4%, proving key moments still unlock wallets.
Being embedded within banking apps will be a double-edged sword; unbanked migrants can’t access it.
Phone plans and HYSA follow the fintech blueprint for app and ecosystem stickiness.
Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology.
A chatbot orders meals and groceries, betting prompts can beat browsing.
Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.
Different playbooks emerge as companies look to monetize their chatbots without losing trust.
Google and Walmart link YouTube ads to sales: DV360 taps Walmart data to tie video spend to checkout results, tightening commerce attribution.
Mercado Libre invests big while Walmart opens up its US marketplace to the south.
Alibaba, Pinduoduo, JD.com, ByteDance, and Xiaohongshu face scrutiny amid weak demand.
The biggest US card network could jumpstart AI commerce with its wide global acceptance.
The biggest US card network could jumpstart AI commerce with its wide global acceptance.
Rising loan amounts and delinquencies are likely to increase the squeeze on retail spending.
YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.
On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded." Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.
Amazon will dominate, but rivals are poised to draw deal-driven shoppers.
Energy-driven inflation erodes consumers’ purchasing power, clouding H2 demand.
More shoppers are comfortable letting AI assistants filter brand communications and product recommendations.