Ecommerce & Retail

Shoppers can enlist couriers to return unwanted items and receive instant refunds—for a price.

The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.

A divide between discretionary and essentials leaves rivals to compete on convenience or discovery.

Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.

Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.

An all-in-one value of prepaid balances, loyalty rewards and promo points increases the value of its digital wallet for shoppers and retailers alike.

The issuer stands to pick up positive brand association with the NFL’s strong reputation.

The ease of getting loans makes installments attractive for rent and groceries—and easier to default later.

Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.

In-store retail media is moving beyond pilot programs and becoming a strategic priority for major brands, with leading consumer-packaged goods (CPG) companies now operationalizing campaigns across budgets, teams, and measurement frameworks to reach shoppers where most purchase decisions are made.

This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.

Spirit’s potential liquidation underscores fuel shock and airlines’ premium shift.

Inflation fears and fuel risks from the Iran war squeeze retail and discretionary demand.

Price cuts and protein-forward innovation lift volumes, offsetting softer beverage demand.

As Medicare GLP-1 coverage begins, Walmart can capture more weight-care demand from its boomer customer base.

Protest over changes to the retailer’s ad payment policies lay bare merchants’ growing cash flow struggles.

Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.

As inflationary and wartime pressures rise, consumers are likely to seek value-based rewards and credit products to weather the storm.

Betting on Gen Z-oriented rewards, brands, and celebrity endorsements may carry Venmo’s success.

Real-time payments could help SoFi’s ecosystem push its SoFi Plus membership.