The Container Store + Bed Bath & Beyond mashup strategy may muddy positioning, not fix it.
Anticipating life events drives strong, trusting customer relationships.
The bank aims to keep the same services and appeal to the same clients—without its better-known brand name.
Meta rolls out AI business assistant to all advertisers: Its automation push could give advertisers better results, but threatens the traditional agency model.
Ad repetition drives viewers away: Chasing impressions without variation irritates audiences, turning visibility into ad overload.
Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
Publicis builds a social command center: Its Fabric Social acquisition folds PR, influencer, and creative into one engine built for platform speed.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
Share shifts to Aldi, Trader Joe’s, and online as shoppers chase price and curation.
Its new personal shopping service is intended to counter AI shopping with creator-led advice.
1-hour option fuels ecommerce ambitions as shoppers pay for speed.
A new Openbank survey shows customers appreciate accounts and recommend them to friends.
YouTube opens deepfake detection tool to all: The offering ups the stakes for rival platforms to make rapid takedowns table stakes.
Microsoft offers buyouts as AI spend climbs: Voluntary exits for 7% of US staff accompany $105 billion capex plans, suggests a quieter workforce reset for AI.
Google, Meta, Microsoft ignore cookie tracking opt-outs: Consent tools fall short, exposing brands to privacy liability and fines
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Counterfeit seizures and brand tools reinforce its role as marketplace gatekeeper.