Digital keeps growing, but differently; slower growth rates signal market maturity, forcing marketers to prioritize mix, performance, and flexibility.
Retail display ad pricing held steady heading into the 2025 holiday season, even as ad spending surged across major categories, according to our Industry KPI data.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.
Super Bowl campaigns aren’t one-size-fits-all; brands are now splitting between full-scale TV buys and multi-channel activations that extend beyond the broadcast.
As bots strain its servers, the platform turns its content into a revenue stream.
IAB's framework helps cautious brands—but without mandates, deceptive actors stay unchecked.
Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.
"Retail and growing a business today relies a lot more on developing alternative revenue streams and brand building that goes far beyond the typical selling products at a good price," said our analyst Blake Droesch during a recent “Behind the Numbers” podcast recorded live at the National Retail Federation's (NRF) 2026 Big Show.
AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.
This FAQ covers what marketers need to know about native advertising formats, regulatory requirements, emerging AI capabilities, and budget allocation strategies for 2026.
CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.
The deal promises to give brands a clearer view of how marketing drives both clicks and carts.
As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation
As costs rise, Spotify bets users will stomach price hikes to fund video and AI-driven upgrades.
TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.
Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.