YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.
Gen Zers and millennials are moving assets from bank deposits into stocks, ETFs, and crypto on fintech platforms.
Sunscreen myths go viral on TikTok, where Gen Z spends time. Yet they know the least about sun safety, making it critical for brands to highlight the sun protection benefits that resonate with them today.
More in-person seminars tie fraud protection to loyalty, trust, and growth.
More young adults struggle with financial strain, creating an opening for banking products.
Brands see college shopping as a gateway to long-term loyalty.
Younger members and digital tools are reshaping the brand.
One voice, global reach: McConaughey's cloned voice speaks six languages, turning a single ad into a World Cup-scale campaign.
Updates to the Children's Online Privacy Protection Act (COPPA) are forcing marketers to rethink how they’re reaching children online, making transparency increasingly important as regulators, advertisers, and platforms face greater scrutiny over how kids' data is collected and used. The updates went into effect on April 22 and expand the definition of personal information to include biometrics, requires greater transparency around data collection and gives parents multiple opportunities to consent or decline data sharing, rather than presenting them with a one-time approval.
AI boosts efficiency, while advisors provide judgment, planning, and relationships.
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Age gates meet reality: Canada joins a global youth crackdown, but Australia shows teens often bypass digital lockouts.
Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
Sports deals can fuel year-round community investment, not just brand exposure.
Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.
Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.
Pride participation pays off: 37% back brands in Pride, up 9 points, as Gen Z leads and authentic allyship drives loyalty.
Roblox turns court-ordered safeguards into a controlled under-13 ad network via SuperAwesome.