Brand Voice protects trust: Attentive’s AI pairs automation with strict style rules to keep messages relevant and preserve engagement.
AI visibility for pharma brands won't replace physician outreach or advertising, but it reinforces credibility.
Last week, Ace Hardware held its annual Ace Rewards Day sales event, designed to capture the surge in shopping activity that Amazon's Prime Day helps create each summer. The preparation behind the event offers a playbook retail media leaders can apply to major retail moments throughout the rest of the year, including the holiday season.
Tesla owners get discounts for self-driving miles, testing a new approach to risk
YouTube eases moderation: AI sorts comments by meaning, topic, and emotion, helping creators engage larger communities without added resources.
AI moves into the mainstream: The gender gap in adoption is fading, but divides in usage and chatbot type could determine who builds lasting AI habits.
Consumers favor AI utility: Americans use AI mainly for search and work, giving marketers more reason to prioritize discoverability over image tools.
GenAI is one step in shopper journey: AI is joining shoppers’ research, not replacing it, as buyers still rely on reviews, Amazon, YouTube, and brand sites.
Social commerce gains value: One-third of Western consumers shop via social as AI referrals convert 31% better, rewarding structured product data.
At this week's CommerceNext Growth Show in New York City, executives from Ulta Beauty, Tapestry, Stitch Fix, and Novi shared how they're using AI to deepen customer relationships and why winning loyalty now means appealing to both consumers and the AI models guiding product discovery.
AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.
AI-powered investing and market insights could make Big Tech a bigger rival to banking apps.
Meta hands moderation to AI: Replacing most human reviewers may cut costs but leaves brands navigating less predictable content decisions.
Banks gain more from AI handling routine work while employees focus on complex customer decisions.
This FAQ covers the recommerce market's size, the consumers driving it, and how brands should respond.
YouTube Shorts streamlines the user experience: 2x playback, Clean Screen, and simpler feedback tools could fuel longer sessions and sharpen ad targeting.
Podcasts win across demographics: Millennials and Gen X now outpace Gen Z in consumption, making podcasts a broad-reach buy that doesn’t lose ad impact.
Payment providers must improve chargeback detection or risk higher losses and weaker trust in agentic commerce.
Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
Omnicom and Disney rethink CTV ads: Sequential messaging replaces repetition, helping brands turn each impression into the next chapter of a campaign.