YouTube eases moderation: AI sorts comments by meaning, topic, and emotion, helping creators engage larger communities without added resources.
AI moves into the mainstream: The gender gap in adoption is fading, but divides in usage and chatbot type could determine who builds lasting AI habits.
Consumers favor AI utility: Americans use AI mainly for search and work, giving marketers more reason to prioritize discoverability over image tools.
GenAI is one step in shopper journey: AI is joining shoppers’ research, not replacing it, as buyers still rely on reviews, Amazon, YouTube, and brand sites.
Social commerce gains value: One-third of Western consumers shop via social as AI referrals convert 31% better, rewarding structured product data.
At this week's CommerceNext Growth Show in New York City, executives from Ulta Beauty, Tapestry, Stitch Fix, and Novi shared how they're using AI to deepen customer relationships and why winning loyalty now means appealing to both consumers and the AI models guiding product discovery.
AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.
AI-powered investing and market insights could make Big Tech a bigger rival to banking apps.
Meta hands moderation to AI: Replacing most human reviewers may cut costs but leaves brands navigating less predictable content decisions.
Banks gain more from AI handling routine work while employees focus on complex customer decisions.
This FAQ covers the recommerce market's size, the consumers driving it, and how brands should respond.
YouTube Shorts streamlines the user experience: 2x playback, Clean Screen, and simpler feedback tools could fuel longer sessions and sharpen ad targeting.
Podcasts win across demographics: Millennials and Gen X now outpace Gen Z in consumption, making podcasts a broad-reach buy that doesn’t lose ad impact.
Payment providers must improve chargeback detection or risk higher losses and weaker trust in agentic commerce.
Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
Omnicom and Disney rethink CTV ads: Sequential messaging replaces repetition, helping brands turn each impression into the next chapter of a campaign.
Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.
Uber Eats won at Cannes: Fans edited celebrity-filled Super Bowl ads for rewards, blending entertainment with measurable business results.
Responsive brands turn social into sales: Consumers favor brands that reply on social, making customer service a key driver of purchases and loyalty.
AI Overviews appear in 77.4% of tracked banking queries, more than any other category.