The jury is still out on whether customers will care.
Claude’s new pilot now clicks and types in apps, yet audit gaps mean brands must govern use tightly.
Once buzzy enough to stall a Tyler Perry studio, Sora fades as OpenAI chases enterprise tools, ending its Disney licensing deal.
Three-minute, structured tracks make AI music viable for ads—if brands avoid sameness.
75% use genAI, yet tangled workflows and data silos still stall real decisions.
Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.
Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
The acquisition could create a more formidable competitor to L’Oréal, but complicate Estée Lauder’s turnaround.
FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.
Public support for regulations around warning labels and marketing restrictions raises stakes for food brands’ messaging strategies.
Both retailers are enhancing attribution capabilities as marketers demand better measurement.
New shopping tools streamline product discovery, but accuracy and adoption hurdles remain.
The clunky interface and competing card-linked installment will box out Splitit Go from real BNPL volume.
Venmo users now can send P2P payments to PayPal users worldwide with just a phone number.
FICO data reveals the younger cohort is surprisingly mirroring millennial adoption of credit card products.
Many AI users change appointments, health habits, and medications after engaging with an AI tool. Health brands need content built for AI discovery.
Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.
Doctronic branding itself as an “AI doctor” will trigger tougher regulatory oversight.
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.