This could give Chime access to more Gen Alpha and Gen Z customers.
Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations
Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, EMARKETER analysts say at Possible conference.
Economic uncertainty could derail its efforts to reinvigorate growth
ChatGPT's shopping tool threatens retail media revenues: Its product search could siphon ad dollars from retailers struggling with tariffs, higher prices, and weak demand.
TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform’s strategic effort to avoid a US ban.
Minimalist trucks, maximalist ambitions: EV makers Slate and TELO are betting that simple, compact, and affordable EVs will resonate with buyers who are tired of bloated features and high price tags.
Nobody knows what’s ahead: Macroeconomic turmoil and shifting tariff policies make forecasting a guessing game that many consumer brands are opting out of.
Google aims to reset its ecosystem with AI-infused Pixel updates and expansion beyond phones—countering fragmentation and pressure from rivals.
Vaccine integrity project launched to counter medical misinformation: Vaccine makers have the tough job of currying favor with Trump’s health administration, while preserving the public’s trust in their medicines.
Novo Nordisk and Hims go from competitors to partners: The deal signals Novo’s desire to capture patients transitioning off compounded GLP-1s. All eyes turn to Eli Lilly, which at last check said it’s not affiliating with Hims.
Congress wants to end the pharma industry’s advertising expense write-offs: This has been proposed before, but under the new Trump administration’s anti-drug advertising stance, the bill could gain more traction and inspire other new rules.
Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.
Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.
Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick
Pitching itself as a collaborator, Substack empowers major outlets like The New Republic and smaller creators to expand their reach.
Consumers are willing to spend on travel—under the right circumstances: Cruises, premium travel, and concert tourism are all seeing healthy demand despite industry headwinds.
81% of Gen Z and millennial consumers have switched brands in the past year, according to December 2024 data from Salesforce.